Carole Lyden Smith – Chief Executive Officer / President /Inventor and Founder

Helene Curtis * Matrix * L'Oreal * SunGlitz * Artec *
Just to name a few of her "Charisma" Clients.

Highly respected in the beauty industry, Carole Lyden Smith has set many corner stones for cosmetology. The list of credentials are never ending for this incredible lady.  Now in in high demand for her expertise.  Carole shares knowledge from being a Multi-Salon Owner, Cosmetology Instructor, Beauty School Owner, Educational Author, Inventor, International Motivational Speaker, Charisma Coach, Communication Director, Artist,  and Mentor of many.

Throughout her 50 years in the beauty business, here are a few  of her achievements : The very first platform artist for Matrix and A life time educator for the beauty industry.  Carole shares her powerful knowledge as the “Charisma Coach” for L’Oreal and their platform artists as well as  corporately. Her international reputation is impeccable!  We understand  International beauty Icons and designs come from Europe long before the United States.

 In Carole’s own words: “My number one gift is that of a teacher, I believe it is a true calling and I Love It!
 It gives me such pleasure to share my knowledge of many years with people who love new challenges and opportunities."

"My passion is Hair, It's in my blood"!
- Carole Lyden Smith

Don Thompson
Director of Marketing
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Celi McLendon, P.H.D.
Educational Director
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Paula Kuebler, P.H.D.
 Chief Financial Officer
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April DeFoe-King
Vice President of Sales
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Judy Hall 
Accounting Manager
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